A plea for help went out quickly, started in large part on social media by Steph Quinn-Davidson the Director of the Yukon River Inter-Tribal Fish Commission. Steph's original plea was directed more towards dog food companies seeing if any would be willing to donate some kibble to the doggos in need. Fans quickly helped spread the word and tagged their favorite brands. Only one, Purina, stepped up - donating 35,000 pounds of dog food as well as the shipping costs to get the dry dog food to Fairbanks. And then things were quiet again.
This past week, Steph once again took to social media for help. With the announcement of Purina's sponsorship, now all she needed was to fund the shipping of the relief food to the different villages that were in need. Alaska's News Source gave a signal boost to the plight of the Yukon Sled Dogs running a story on their website and Steph created a GoFundMe fundraiser. Word spread. By Thursday people were posting what they could to the fundraiser and sharing through many platforms. By Friday - the fundraiser had met the original goal and changed their goal to twice the original number. With shipping costs taken care of, all other funding will go to purchase more dog food. More mushers along the river are asking for help, and the cost will no doubt increase.
At present, $22,160 has been raised in just over 24 hours. A huge part of that is due to the UglyDogs (a fan group that supports Blair Braverman and Quince Mountain - dog mushers in Wisconsin who've brought the sport to a whole new generation of fans) who love their spreadsheets and LOVE to help in however way they can. The fans not only boosted the fundraiser, they are actively looking for other dog food companies who would be willing to help offset some of the dog food costs. The UglyDogs have done this before, with their IGiveARod donations over the last two races as they followed their favorite teams along the trail they would donate to different causes in the villages and towns along the race map.
The donations of food, shipping, etc will greatly help not only the dogs survive - but it also keeps tradition alive. For generations dogs have been a crucial part of life for Alaskans, especially those "off grid" and "off the road system". While the Iditarod was a way to celebrate and keep that tradition alive, the sled dogs of the races look a little different than the dogs used for every day recreation and lifestyle. Dogs that help haul wood, wild game, and other supplies don't need to be fast - but they do need to be strong and hearty - and that requires food. And they'll get it. Thanks in large part to the dedication of fans all over the globe who understand just home important these canines are.
The fundraiser is ongoing for shipping and food costs. You can contact Steph via her twitter account if you would like to help or would like more information.
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