Iditarod Insider increases pricing

Iditarod Champion Mitch Seavey is interviewed
by Iditarod Insider at the 2019 Iditarod ReStart.
March 3, 2019. Willow, Alaska.

In an email sent out to Iditarod fans today, Iditarod Insider announced that they will increase the price of their subscriptions beginning January 1, 2023. The subscription based streaming service began in 2004 when video on the internet was just starting to really take root. The award winning team of Insider prides themselves of being passionate fans of the Last Great Race and the sport it showcases.

Much has changed from their humble beginnings nearly two decades ago, and with it has been a host of growing pains, but the service is one that fans cling to to keep up with the latest news from the trail. Insider now boasts live coverage in most of the checkpoints, as well as expert and color analysis as the race progresses. Each year's race gets its own documentary produced for purchase (or streaming through the subscription service). Along with video and livefeeds, Insider also provides access to the beloved GPS tracker. Gone are the days of waiting for twice a day updates (unless one was a HAM Radio operator), and heaven help anyone related to Insider if it goes down even briefly because fans are addicted to the information it provides.

While Insider has changed its pricing structure in the past, it was never forced to up the subscription price of the established tiers - they always were able to add a new tier/option for subscribers while keeping the original pricing stable. 2023 will be the first time every tier gets a price increase, but it's a needed one according to Insider.

"We appreciate your continued support in the Iditarod Community," the statement reads, "your support is what helps keep our mushers and four-legged friends doing what they love. For the first time in its 18 year history, we are nominally increasing the Insider subscription prices to reflect the growing cost of bringing these services to our fans. The subscription cost has not paralleled the rising costs of producing the Insider coverage since its inception."

During the 2022 "Town Hall" Zoom Meeting the Iditarod put on in December, Insider producer Greg Heister noted that neither he or any of his team were making money off of Insider, that all profits go directly to the race and that his crew are paid "significantly less than industry standards" suggesting the crew worked Insider out of love for the race and the people and dogs that make it happen. Insider has to pay for its own accommodations, food, and transportation. While, yes, they do use the Iditarod Air Force, they also run snow machines up and down and around the trail and - as we all know - fuel prices are exponentially higher this year. The pricing increases come as really no surprise, though there did not seem to be a hint of the increase during the Town Hall.

Price increases are as follows:
Ultimate Insider - Increase from $33.95 per year to $39.95 per year.
Ultimate Insider Plus - Increase from $39.95 per year to $49.95 per year.

Subscriptions purchased before January first will not be affected, but will see the price increase on their next renewal (June 2023).

To view the full email, click here.

What are your thoughts on the price increase? Will you be purchasing Insider this year? Tell me below in the comments!