Fans, volunteers, and mushers alike were surprised with an announcement Monday morning from The Iditarod's official Facebook Page that the Iditarod Race HQ would be moving from its long time home of The Lakefront Anchorage (a Millenium Hotels property) to the renovated and newly named Wildbirch Hotel (a JdV by Hyatt property). The Iditarod has been without an official Hotel Sponsor for over ten years after The Lakefront was forced to drop its partnership with the race due to pressure at the corporate office from animal rights "activists". The Lakefront not only hosted the race headquarters, they sponsored the feast given to the musher who was first to the halfway point of the race. The hotel continued to work with the Iditarod as its guest "conference/event" though not in an official capacity after dropping its sponsorship of the race.
"Anchoring the heart of the Anchorage Mushing District and overlooking the ceremonial start on 4th Avenue," the race wrote on Facebook, "the city’s newest lifestyle boutique hotel is stepping in as an official sponsor of the 2026 Iditarod Trail Sled Dog Race®."
The Wildbirch Hotel opened in the summer of 2025 after the property was bought by Hyatt and completely renovated. The old Aviator Hotel in Downtown Anchorage was well known by Iditarod fans with its prime location overlooking the Ceremonial Start, however it was rundown in recent years, and had many half done renos. In more recent times it was used to house the city's unhoused community members. Now, however, the building has been reborn into a hotel that claims to "forge a connection between you and the adventures just outside our door. From the moment you arrive, The Wildbirch Hotel becomes a waypoint for your journey."
The Wildbirch houses 252 modern and "design-forward" guest rooms and suites that "incorporate local heritage and the utilitarian charm of camp." It also has a restaurant serving breakfast, lunch, and dinner. They also have a coffee shop and will soon open a small batch brewery partnering with the Midnight Sun Brewing Company (their website says both fall of 2025 and early 2026 for the opening). It also boasts the perfect viewing location for the Rondy and Iditarod races.
“We are honored to announce this formal partnership with the Iditarod® and our sponsorship of the 2026 race,” said Patrick Faas, general manager of The Wildbirch Hotel stated in a joint press release with The Iditarod. “This is an iconic event steeped in rich Alaska history; it’s part of the very fabric of our neighborhood, and we are pleased to support the effort in keeping this special occasion true to its traditions.”
In that same press release, Iditarod CEO Rob Urbach shared his thoughts on the new partnership, "The Wildbirch Hotel brings a modern, authentic, and distinctly Alaskan feel. Their vision to elevate Anchorage’s visitor experience aligns seamlessly with the Iditarod’s legacy and future goals. This partnership supercharges the Iditarod experience for Alaska and the world.”
While much of the Iditarod's race logistics will be moved to the smaller, swankier Wildbirch, the returned dogs will still be brought to the Lakefront to be cared for before they can be transported to their home kennels.
A quick look at the room ratess for race weekend have rates around $440 a night, it's a tad cheaper if you are a Hyatt Member. They do have an Alaska rate, however a when looking up that rate for Rondy/Iditarod there appears to be no rooms available, a good indicator that the rate is not eligible for peak seasons. It is unknown if there will be a special Iditarod rate for volunters, ITC members, or mushers.
Iditarod has seen many changes in the recent past, and this one has recieved mixed responses as change and Iditarod fans and mushers don't always go hand in hand (paw in paw?) however this will make it easier for many to be downtown without needing transportation for the start. There are many eateries within walking distance of the hotel, and the Fur Rondy events too! It's breathed a bit of life and excitement for those working the race which is always a plus.
The Wildbirch Hotel has already put "official hotel for the Iditarod" on its website and references the race as one of the perks of their location and stay.
Do you have thoughts on the news of a new HQ location? Do you remember when the race HQ was downtown before it moved to the Lakefront? Do you remember when there was an Iditarod Store downtown? Have you seen the new arch? Comment below!
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