Serum Run film partners with Iditarod Trail race

In a press release shared this afternoon, the Iditarod Trail Sled Dog Race announced it was partnering with P12 Films to bring the company's film "The Great Alaskan Race" to theaters with a nation-wide release this fall. The film is a retelling of the real life story of the 1925 Serum Run to Nome that made Balto the husky a household name. "The Great Alaskan Race" will follow Leonhard Seppala, Togo and Balto as they brave the Alaskan trails to bring the antitoxin back to Nome to save the village children.

P12 has also partnered with the premiere long distance stage stop race in the Lower 48, the John Beargrease Sled Dog Marathon. They have also partnered with Iditarod finisher Rick Casillo's charity Battle Dawgs that supports US Veterans as they navigate life after war.

“On behalf of the Iditarod Board of Directors, mushers, volunteers, and the entire “Iditarod Nation” – we would like to extend our thanks to P12 Films”, said Rob Urbach, CEO of the Iditarod Trail Committee. “We believe our partnership with P12 will help advance awareness about one of the greatest athletes on the planet, and our ongoing commitment raise awareness about the standards of animal welfare that exist in our event and our culture.”

Director/Writer/Producer Brian Presley (who is CEO and Founder of P12 and also stars in the film) said that partnering with the Iditarod was a "no brainer." Citing Iditarod's continued work and research to improve the care of dogs as a main factor in the partnership, Presley stated, "We at P12 Films wanted to provide a new platform for them to voice that mission to a more general audience.”

The film premieres October 25, 2019 in at least 500 markets across the country including the city where the Iditarod begins - Anchorage, AK. There are plans to have a private screening at UAA prior to the premiere, and Iditarod promises to share the details of other events soon.



Do you plan to see the movie? Have you seen the trailer? What are your thoughts on this latest partnership? Comment below!